Check out this post by Eric Karjaluoto over at ideasonideas. Very well written and a dead-on view and example of today’s public relations industry.
Here’s the comment I made to the post:
A good friend of mine recently shared a quote with me:
“People get into PR because they’re allergic to work.”
That pretty well summed up my experiences with the industry. Your post is dead on. Yes, they work in an old paradigm, but the experience you share is probably more pure laziness than anything else.
PR is a very real and necessary function within any business. Unfortunately, many (not all) practitioners generally have no business sense or any idea how the media actually operates.