We’ve all made mistakes. Some bigger than others and some more public than others. I don’t think it’s our place to judge Tiger Woods, or any other human being for that matter.

What I am going to judge is how ridiculous a prepared, word-for-word statement sounds when the intent was to provide a sincere apology. Quite frankly, Woods didn’t owe us anything. We’re not close to him. Whether we like it or not, we’re not affected at all by his decisions and actions and if we are we need to reassess a few things in our lives. The closest thing to an explanation or apology we should ever demand from a guy like Woods would be if he suddenly and consistently shot 8 over par, missed every tournament cut and lost his tour card. Now that would call for an explanation.

Whether Woods was sincere or not, we’ll never know. He certainly didn’t convey that in the speech he read. The only takeaway I got out of it was that he’s a terrible speaker and reader. Sincere delivery? Hell no. Genuinely sincere? Perhaps.

I’m not sure what type of flack consults with some of these celebrities and high profile people, but they need to stop and look at what they are doing. The only thing Woods should have taken with him to that podium was a napkin with some bullet points in order to make sure he didn’t forget any key points. The rest should have come from his heart, not from a PR consultants pen. This wasn’t about delivering some kind of emotional and inspiring Gettysburg Address.

The job of a PR person is to consult on the media strategy and direction. They should have consulted with Woods on the structure and key points of his speech rather than writing prose that came out sounding like some sort of C3PO with a nervous, rather than British, accent.

I’ve always been amazed by written statements and prepared speeches. It’s like a wig, does anyone believe it’s real? If you believe today’s press conference was anything more than Woods reading someone else’s copy, well then, I have a full head of hair.