I never knew it had a name, but it is always a wild experience whenever I come across it. I start squinting for the end only to end up with a headache. It’s like searching for the brick wall that signifies the end of the universe.

Check out this post on Droste Effect Packaging.

Now what’s the technique called when you z-fold the Land O Lakes Butter package to bring the Indian’s knees, ahem, up closer to her chest?