Lot of fuss around the internet about iTunes’ new logo. In fact I see Wired is doing a contest to redesign the “ugly” icon.
I’m not all that bothered by the new logo. It’s the name…
Don't burn your brand into your company so fast -
What’s the first thing you do when you’re starting a new business? The first thing should be doing some thing. Some thing like figuring out what you’re selling. Or fine-tuning a business plan….
Let's learn a business lesson of political ads first, then ban them -
If political advertising teaches us anything, it’s that advertising is an effective form of brand building.
For many, politicians are considered the bottom feeders of society. Why? The negative ads…
Lot of fuss around the internet about iTunes’ new logo. In fact I see Wired is doing a contest to redesign the “ugly” icon.
I’m not all that bothered by the new logo. It’s the name…
The day Miller Brewing Co. asked our client to cease and desist -
I enjoy following the Brand New blog. Pretty much every day they feature a company that has gone through an identity change. They also provide an interesting insight into the before and…
Dan Gilbert's letter sends a clear message...about himself -
Before I get too into this, I must say that I probably would have written a similar letter. I probably would have thrown things against the wall as my temper oozed from my fingertips to keyboard. But…
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Pick Three: Service, culture and profits -
The saying goes: Good, cheap and quick. Pick two. I first heard that line early in my career and there probably isn’t a more accurate statement when it comes to providing a service.
The other night…
Rules are meant to be broken... -
There’s a common phrase out there in the design world: you can break the rules as long as you first know what they are. Every now and then that comes to mind and it popped up again…
When things don't go perfectly...it's how we react -
A lot of things happened last night in Detroit at Comerica Park. Rather than witnessing history’s 21st perfect game it was more like a perfect storm. And in all that craziness there is a lot to be…
Internal branding: Treat people well and don't let the bad ones in -
During the past couple of months I’ve witnessed some pretty interesting things happening on the inside of some fairly large companies. I listen to the whispers: “she’s not good for this company.” “He…