January 2010
5 posts
Game Changers →
One of the biggest starting points for any successful brand strategy is identifying what differentiates you from the competition — especially in a busy industry. It’s a tough question and one that…
Protecting your brand name and identity →
One action that is often dusted under the carpet during the excitement of creating and rolling out a new name or corporate identity is the very necessary step of legally protecting that which is…
Happy New Year... →
It’s probably a bit late to do a Happy New Year post, but I’ll give it a shot. As you may have noticed it’s been a little quiet here on the SOZO | Pivotal blog front. Let’s just say we’ve been…
Happy New Year!
At the end of every year “experts” like to come up with trends that they believe will spring into our lives in the coming year. I typically enjoy reading those blog posts, but I’m going to take a stab at a list of trends that I hope will die, or at least be on the way out in 2010.
Personal Branding — Something about this has always rubbed me the wrong way. So, no better time...