September 2009
2 posts
No you're not! →
The worst thing you can do in a branding campaign is tell someone you’re something that you’re not. So with that in mind when was the last time you thought Yahoo! as the “home on the web”? Exactly.
Typecast typefaces →
I must admit that I noticed it immediately. It was probably a week or so before my RSS feeder blew up from all the hysteria: IKEA’s decision to drop the use of Futura in favor of Verdana in its…