November 2009
4 posts
It seems like everyone loves a new logo →
You need not be involved in the marketing business to have heard that AOL is becoming Aol. with a whole new corporate identity and logo and we’re assuming brand strategy. No, you didn’t…
High cost to produce doesn't validate high price →
When we start talking to a client about their service or product one of the first questions we ask is: how do you come up with your price? It’s a fully loaded and important question….
Stand above your competition; don't kick 'em →
It still amazes me that brands continue to take the approach of slamming the competition in order to get their point across. I just don’t get it. It seems like the easy way to make a TV spot or…
Is Disney messing with its story? →
It looks like Mickey Mouse is going under the knife for a makeover. Some would argue that changing this icon is the worst thing Disney could possibly do. I don’t think it’s necessarily a…